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data-center

What 3,400
energy consumers
actually think about
data centers

The first consumer research playbook built for data center
communicators.

Want the full report? Request access through Escalent →

3,417
Consumers Surveyed
13
States Covered
100%
Data-Backed
AI-servers

What The Playbook Offers

Three things communicators
can act on immediately

01

Decode Public Awareness & Sentiment

Learn how consumers genuinely perceive data centers — including the benefits they value, the concerns they carry, and the misconceptions that fuel opposition.

02

Activate the Right Channels

Pinpoint which information sources consumers actually trust, and how they prefer to receive information — so you stop wasting budget on channels that don't move the needle.

03

Sharpen Messaging That Resonates

Get tested message frameworks, the specific language that builds trust, and the narratives that backfire — so you communicate with confidence, not guesswork.

testimonial
Data centers have a communications problem, not a facts problem. The wrong message, delivered through the wrong channels, doesn't just fail — it actively deepens public skepticism.

Jeff Hahn

Principal, Hahn · Author, Breaking Bad News

Built for utilities, REPs,
and energy communicators

Whether you're managing public perception, navigating rate cases, or trying to get ahead of opposition — this playbook was built for you.

workers-pointing
playbook-cover

Download the Data Center Communications Playbook Overview

Consumer-tested messaging frameworks, the channels that actually build trust, and the narratives communicators should stop using.

<strong>Download the Playbook Overview</strong>

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