--- title: Data Center Communications Playbook | Hahn description: Hahn and Escalent's research on how 3,400 consumers across 13 states perceive data centers. Built for utilities, REPs, policymakers, and energy communicators. image: https://learn.hahn.agency/hubfs/data-center-construction.webp --- [Skip to content](https://learn.hahn.agency/data-center-communications-playbook-info#main-content) [![](https://learn.hahn.agency/hs-fs/hubfs/HAHN_BrandMark-Tag.png?width=801&height=506&name=HAHN_BrandMark-Tag.png)Homepage](https://learn.hahn.agency/hahn.agency?hsLang=en) - Home - Products - Pricing - Blog - Company Get started - Home - Products - Pricing - Blog - Company Get started [![HAHN_BrandMark-Tag](https://learn.hahn.agency/hs-fs/hubfs/HAHN_BrandMark-Tag.png?width=142&height=90&name=HAHN_BrandMark-Tag.png "HAHN_BrandMark-Tag")](http://hahn.agency) [![escalent](https://learn.hahn.agency/hubfs/escalent.svg "escalent")](https://landing.escalent.co/data-center-communications-playbook?utm_campaign=34314077-2026%20Energy&utm_source=Hahn%20Playbook%20Landing%20Page&utm_medium=Hahn%20Website) ![data-center](https://learn.hahn.agency/hs-fs/hubfs/data-center.jpg?width=470&height=504&name=data-center.jpg "data-center") # What 3,400 energy consumers actually think about data centers The first consumer research playbook built for data center
communicators. [![Download the Playbook Overview](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/245034101/interactive-344392140474.png)](https://learn.hahn.agency/hs/cta/wi/redirect?encryptedPayload=AVxigLK6kzaEsCZVaK9SyDpeAewdRvA64BS9qhKfqS16io3pliGXCbtsW5m4XRK4YodNvRVrUXuYUmJzCBNr%2Bj3K8sNGCbhavWNX6EL4oD1UlRzuqxwXsuohPDPSE%2B8CgYUNkSCL39H9qrOsR8%2BxPcGP8lKJvwP78MjpuI8W634nk7w1Rxzm2qaPNuziLwEwd1u63%2FpzSVGUlhyMPaoPdqJYQl3OEu3s48AxFM%2BCOVXChR4xc390aPz7QF5F1hCPzllbGcmrwHQXT9Vp&webInteractiveContentId=344392140474&portalId=245034101&hsLang=en) **Want the full report? [Request access through Escalent →](https://landing.escalent.co/data-center-communications-playbook?utm_campaign=34314077-2026%20Energy&utm_source=Hahn%20Playbook%20Landing%20Page&utm_medium=Hahn%20Website)** 3,417 Consumers Surveyed 13 States Covered 100% Data-Backed ![AI-servers](https://learn.hahn.agency/hs-fs/hubfs/AI-servers.jpg?width=2000&height=600&name=AI-servers.jpg "AI-servers") #### What The Playbook Offers ## Three things communicators can act on immediately #### 01 ### Decode Public Awareness & Sentiment Learn how consumers genuinely perceive data centers — including the benefits they value, the concerns they carry, and the misconceptions that fuel opposition. #### 02 ### Activate the Right Channels Pinpoint which information sources consumers actually trust, and how they prefer to receive information — so you stop wasting budget on channels that don't move the needle. #### 03 ### Sharpen Messaging That Resonates Get tested message frameworks, the specific language that builds trust, and the narratives that backfire — so you communicate with confidence, not guesswork. [![Download the Playbook Overview](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/245034101/interactive-344392140474.png)](https://learn.hahn.agency/hs/cta/wi/redirect?encryptedPayload=AVxigLK6kzaEsCZVaK9SyDpeAewdRvA64BS9qhKfqS16io3pliGXCbtsW5m4XRK4YodNvRVrUXuYUmJzCBNr%2Bj3K8sNGCbhavWNX6EL4oD1UlRzuqxwXsuohPDPSE%2B8CgYUNkSCL39H9qrOsR8%2BxPcGP8lKJvwP78MjpuI8W634nk7w1Rxzm2qaPNuziLwEwd1u63%2FpzSVGUlhyMPaoPdqJYQl3OEu3s48AxFM%2BCOVXChR4xc390aPz7QF5F1hCPzllbGcmrwHQXT9Vp&webInteractiveContentId=344392140474&portalId=245034101&hsLang=en) ![testimonial](https://learn.hahn.agency/hubfs/testimonial.svg "testimonial") > Data centers have a communications problem, not a facts problem. The wrong message, delivered through the wrong channels, doesn't just fail — it actively deepens public skepticism. Jeff Hahn Principal, Hahn · Author, Breaking Bad News ## Built for utilities, REPs,
and energy communicators Whether you're managing public perception, navigating rate cases, or trying to get ahead of opposition — this playbook was built for you. ![workers-pointing](https://learn.hahn.agency/hubfs/workers-pointing.jpg "workers-pointing") ![playbook-cover](https://learn.hahn.agency/hs-fs/hubfs/playbook-cover.webp?width=183&height=236&name=playbook-cover.webp) ## Download the Data Center Communications Playbook Overview Consumer-tested messaging frameworks, the channels that actually build trust, and the narratives communicators should stop using. [![Download the Playbook Overview](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/245034101/interactive-344392140474.png)](https://cta-na2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLIL4yMSdMXj8EMocV1d2NLq3LJ%2FbNNlUYCXbvpdAE5y3dxjWR%2FiyqZPTMFnraVkuvghOLbb8beLwqSkw5Sn3tDRLKpXuKCBcVe3AsWXBrRBTIxdoQh%2BOWs4wkVlF3GlfOLgFtTVxbnlq3ueZcsN6ZeEkr4K%2FeiF4URrScnv9ehXCnj4G6h9hvQqaSK8zGJTsvYXY6Da1FQF3YrXdD%2FpACYjUGimlGGFc80JgiOIu7v8rzaSwv%2BbfmmzEfdDpev7ZHYbCxhbQs1S&webInteractiveContentId=344392140474&portalId=245034101) ## Want the full report? [Request access through Escalent →](https://landing.escalent.co/data-center-communications-playbook?utm_campaign=34314077-2026%20Energy&utm_source=Hahn%20Playbook%20Landing%20Page&utm_medium=Hahn%20Website) [![HAHN_BrandMark-Tag](https://learn.hahn.agency/hs-fs/hubfs/HAHN_BrandMark-Tag.png?width=142&height=90&name=HAHN_BrandMark-Tag.png "HAHN_BrandMark-Tag")](http://hahn.agency) [![escalent](https://learn.hahn.agency/hubfs/escalent.svg "escalent")](https://landing.escalent.co/data-center-communications-playbook?utm_campaign=34314077-2026%20Energy&utm_source=Hahn%20Playbook%20Landing%20Page&utm_medium=Hahn%20Website) [![](https://learn.hahn.agency/hs-fs/hubfs/HAHN_BrandMark-Tag.png?width=801&height=506&name=HAHN_BrandMark-Tag.png)](http://hahn.agency) - Home - Products - Pricing - Blog - Company --- Privacy Policy · Legal · © 2026 Hahn. All rights reserved.